Profit Improvement Analyst

What story is your data telling you?

Do you get the feeling of being overwhelmed because of too much data?

In this day and age my friends it is rather unavoidable isn’t it?

However, there is a way through this data overload problem.

The key is to identify what information your reports, graphs and dashboards are telling you.

Focus on the story that the data is telling you. It is in there and in most cases it is fascinating and interesting. It is about fine tuning your or your analyst’s capability to read this information and then tell the story.

I have had multiple instances in my career when I have presented the story to clients and they have had a look of complete astonishment even though the data was always there though buried in some way.

Recently I did an analysis for a large consolidator client and we found 10 to 15 “free loader” carriers in their revenue list. I better clarify what these “free loader” carriers mean here. These carriers had substantial flown revenue generated from our client but they had never approached these airlines for a back end incentive contract. It was a matter of just asking for a contract. It identified easy money left on the table. And most of these carriers are very much willing to deal. It is a matter of just approaching them and opening the dialog.

Another case for another client (an OTA in this case) was about identifying their default setting for how their carriers were displaying to the end user. Even though they clearly had a much better margin on one of the carriers and virtually made nothing on another to a certain destination the displays were skewed in favour of the second carrier.

Profit Improvement Analyst

What story is your data telling you?

Do you get the feeling of being overwhelmed because of too much data?

In this day and age my friends it is rather unavoidable isn’t it?

However, there is a way through this data overload problem.

The key is to identify what information your reports, graphs and dashboards are telling you.

Focus on the story that the data is telling you. It is in there and in most cases it is fascinating and interesting. It is about fine tuning your or your analyst’s capability to read this information and then tell the story.

I have had multiple instances in my career when I have presented the story to clients and they have had a look of complete astonishment even though the data was always there though buried in some way.

Recently I did an analysis for a large consolidator client and we found 10 to 15 “free loader” carriers in their revenue list. I better clarify what these “free loader” carriers mean here. These carriers had substantial flown revenue generated from our client but they had never approached these airlines for a back end incentive contract. It was a matter of just asking for a contract. It identified easy money left on the table. And most of these carriers are very much willing to deal. It is a matter of just approaching them and opening the dialog.

Another case for another client (an OTA in this case) was about identifying their default setting for how their carriers were displaying to the end user. Even though they clearly had a much better margin on one of the carriers and virtually made nothing on another to a certain destination the displays were skewed in favour of the second carrier.