About Us

Airline Metric’s highly advanced marketing and sales management system completely changes how you optimise your marketing ROI and achieve your sales targets. The entire solution has been built with the singular purpose of increasing sales and income for airlines.

With daily updates on not just sales but also forward revenue projections showing the contribution of both direct and indirect channels towards every flight on every sector, Airline Metrics has been built to empower your team to maximise yields and beat your competition.

The complexity of data sources from website sales to bookings via GDS and NDC and settlements on ARC or BSP, accounting and PSS systems, to multiple reporting systems is a common sight in our industry. With such diverse data sets and in-house and external reporting tools it is no wonder that sales and marketing teams are drowning in data. Airline Metrics has been created to not present data but analytics. Raw data are just facts. Analytics is strategy. It shows you what should be done and at times what should not. Tactics emerge from strategy and that is the point of difference that Airline Metrics brings to your business. Imagine your entire sales and marketing team using one unified system globally to drive your sales strategy forward using different tactics to meet the market.

CAPA Award

Our plug and play system requires no data processing at your end and no capital investment in any hardware or software. Pre-built dashboards, graphs and reports provide insights across the entire range of business from ticketed to forward revenue, RBD and cabin analytics, Origin and Destination reporting as well as management of multiple channels and customer-based reporting. The visually rich system is extremely user friendly and can be used by anyone within the organisation with self-paced training videos provided.

We processed over USD 25 Billion worth of air tickets in 2019. Our clients range from small, medium and large airlines to consolidators, OTAs, TMCs, Travel Buying Groups and Consortia, Tour Operators, retail travel agents and GSAs. Even during the pandemic we were supported by our wonderful customers across countries like Australia, USA, Canada, India, Hong Kong and many more who retained our services during the tough times as they continued to see the long term strategic value of our solution. No wonder our business won the prestigious CAPA Innovation Award back in 2018.

We would love to work with you and introduce a new dynamic in your sales and marketing strategy.

Our solution will not only provide a consolidated view of air data for your business but also empower your air team to increase yields anywhere from 3% to 20% and minimise their risk of missing targets.

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