ABOUT US

Airline Metrics specialises in providing business intelligence solutions to the travel industry. Well, that’s our basic elevator pitch, but what is doesn’t tell you is how we came about. Here, Founder and CEO, Sanjay Shenoy narrates the evolution of the company in his own words.

Our Story

About Us

Founder and CEO, Sanjay Shenoy narrates the evolution of Airline Metrics in his own words.

“Data – that’s what’s wrong with the world! This is what I realised several years ago. Not data by itself, we love data! More, about the way data is presented and how it affects the way the reader analyses and interprets the available information.

And, that is how Airline Metrics was founded. By recognising the need for much better data and analysis of available information.

Over the years I worked in different roles in the travel industry. My first flight overseas from my native country India was magical – I was travelling in business class on Lufthansa on a training course at the age of 21. Several standby travel experiences later somewhat corrected those rose tinted views, however, the magic still remained.

About a week after migrating to Australia, I was called for an interview. The recruitment consultant put me through an exhausting interview, but to his credit referred me to Jetset Travel Group. They (thank you Karyn, Ken and Rod) promptly offered me the job with a condition that I had to join the next day. That was my migration experience! Ten days chilling and straight into work!

A later stint at Sabre working with lots of different travel agents and groups all across the country brought me to my “Aha!” moment.

All my airline, travel agency and GDS roles involved working with systems, numbers and data. Data – people were drowning in it! Many still are. Front and back office data, GDS data, accounting data, head office & branch office data, flown revenue data, sales data, yield data etc….you get the picture, you could term it as a tsunami of data.

My observations and conclusions on how people deal with this data are interesting.

Can you relate to some of these scenarios?

  • Overwhelmed by the volume of available data you simply ignore it and think instead about using it in future, if required. Often you never do. Another later data set would arrive shortly anyway.
  • You eagerly review the data in order to extract a specific set of information (which could take a fair bit of time) and then ignore the remainder.
  • You form friendships with your data expert (like me of course!), who can manipulate the data into some relevant information. But the problem remains that you are dependent on the expert who is often stretched managing their multiple data projects.
  • You routinely look at the same small number of data sets, ignoring the rest. Once again, everyone is busy and they cannot afford to spend time trawling through it all.
  • You blame your systems for a lack of data. They feel it ‘doesn’t work properly’ or ‘actually help you’.

Note: To be fair, most of us will fall into one or more of these categories at one time or another.

By itself, data does nothing. It means nothing unless it is presented as relevant and easily-used information that can be consumed fast – in seconds – before the User moves on to their next issue.

What’s required are insights more than data, insights through relevant information.

My journey into entrepreneurship began in 2002. Ticketech Solutions was founded to convert airline data into information. Several exhilarating twists and turns later, the Airline Metrics story began in 2013. With our current solution we remove all the “data” noise and present useful, timely and relevant insights regarding the air spend and revenue of all our clients.

Now I know for sure that we are on the right path. It is very satisfying to hear someone say “WOW! I have never seen anything like that!”

So that’s our story, it’s been built on a lot of learning from humble beginnings as a trainee, as an analyst and then an accountant and ultimately as a specialist within the industry.

Please do review the demo videos and other collateral available online and feel free to give us your feedback. We constantly strive to improve our service levels and product offering.

We take a lot of pride in the quality of what we have built and I personally thank each of you for reading this far.”

Our Team

Sanjay Shenoy

Sanjay Shenoy

Founder & CEO

Sanjay has over 25 years of international experience and expertise in the travel industry with a unique blend of skills and knowledge. He has Post-Graduate degrees in Business and IT and also holds professional qualifications (CPA Australia). Having worked for a large international airline (Lufthansa), an international travel agency group (Jetset-Travelworld) and a global GDS (Sabre) built the domain expertise and provided the inspiration to startup Airline Metrics in 2013. Sanjay has also consulted to large and small companies like Coles (retail and logistics divisions), Repco, Digitec and Energy Australia among others in building and managing operational and business intelligence systems.

Barbara Dirnberger

Barbara Dirnberger

Vice President Business Development

Barb has an extensive background in airline management having worked with Swissair and Malaysia Airlines as well as consulting for Hong Kong Airlines, Interjet and GOL. Barb has lived and in worked in the US, Thailand and South Africa. She now lives in Toronto, Canada. Measuring revenue performance to drive improved yields while identifying key strategies, is a passion that has given her new wings with Airline Metrics.

Charinda Vithanage

Charinda Vithanage

Lead Developer

With excellent postgraduate educational qualifications in IT & Science from the UK and over eight years of coding and system design adevelopment experience, Charinda brings immense technical expertise to our development team. He also has a wealth of knowledge of different IT platforms and is well versed with multiple types of databases and coding languages.

Sharlette Rivera

Sharlette Rivera

Quality Control Engineer

Sharlette is our quality control engineer and in charge of testing procedures & processes. She worked as a QA Engineer and Java Developer in a Software Development company for 5 years before moving to Airline Metrics. She is a BS graduate in Computer Science with a major in Software Development. Sharlette not only does the QA for Airline Metrics but also contributes with documentation and other collateral to the business.

Edrey Tuazon

Edrey Tuazon

Senior Software Developer

Edrey is our Senior Software Developer and Team Leader. He has specialised in Java development since 2012 and has also worked with different Enterprise Level projects for local and multi-national corporations. His experience spans industries from Healthcare, Banking, Education and now Travel. He has developed systems from ground up and has in-depth knowledge in system design and the software development life cycle.

Mark Rademaker

Mark Rademaker

Head - Direct Sales

Mark has an extensive background in aviation and business development. He worked ten years in the airline industry for Continental Airlines and Delta Air Lines, working in both financial and commercial roles. His most recent position as Managing Director of Emerging Markets for UATP exposed him to more than forty airlines around the world; providing financial consulting and payment solutions. He holds an MBA from Carlson School of Management and is based in Singapore supporting Airline Metrics Business Development.

Maria Marasigan

Maria Marasigan

Operations Analyst

Maria’s love of travel led her to join Airline Metrics. Maria has a versatile background with a degree in Computer Science and experience in software development, marketing and accounting. A key member of our Operations team, she helps process client data and provides first level customer support. Her technical and customer service experience brings a good blend of skills to help interact externally and internally. A passionate foody, Maria is always at the forefront of organising our staff parties.

Elaine Lam

Elaine Lam

Admin & Finance Officer

Elaine handles bookkeeping, payroll and administration for Airline Metrics and works closely with our external accountants. She also creates internal business and accounting reports. She has a Bachelor in Business Accountancy qualification and prior to joining Airline Metrics has worked in not just travel but also other industries in the accounting field.

Michael Decena

Michael Decena

Database Administrator

Michael has 12 years of IT experience. He has worked with several IT companies like Teradata, PaySec, Truemoney and goFluent and has exposure to Online payments and the payment card industries. He enjoys working with Open-Source technologies and Databases like PostgreSQL, MariaDB, Teradata and MSSQL.

Gerardo Torres

Gerardo Torres

Software Developer

Jerry brings a wealth of experience to Airline Metrics. After stints at Accenture as a senior software engineer over a number of years as well as his experience in providing technology consulting services to multinationals in Europe and US he has taken up a role as a Java developer within our business. Jerry is a licenced mechanical engineer but has switched professions to pursue his interest in software development.

Cristina Jacob

Cristina Jacob

Operations Analyst

Cristina brings experiences from different industries having worked at a travel agency, a data processing centre and a semiconductor company. She has an expertise in data analysis and has a Degree in Computer Science having majored in Software Development. Cristina is part of our Operations and Support team and brings her sunny disposition to work each day.

Sheree Mangalindan

Sheree Mangalindan

Business Analyst

Our in-house Business Analyst, Sheree brings a wealth of experience from different industries. She has worked in the FMCG industry (with one of the largest distributors for Nestle) with a focus on sales and revenue analysis and also in the logistics industry with a Distribution and Supply Chain expertise. An Excel disciple, her specialisation is in Report Writing and Data Analysis that fits in with her educational qualifications of Bachelors of Science in Accounting Technology.

Romar Bucad

Romar Bucad

Software Developer

Romar the "Mar" has been a PHP web developer since 2014 specialising in software development and is well-versed in numerous programming languages including Javascript, MySQL , Java and Swift . With a quiet personality and heads down-work hard approach he builds Airline Metrics’ front end applications. He also has a passion for building mobile applications which he tinkers on in his spare time.

Advisory Board

Ian Carew-Reid

Ian Carew-Reid

Chairman, Advisory Board

Ian was an executive at QANTAS for 20 years before building his own large corporate travel agency which was bought out by BTI Travel (now HRG Group). He then held Director and senior management positions with three of the global corporate travel agencies/TMCs and was also appointed as Chairman of the Australian Federation of Travel Agents (AFTA) for six years. He has provided travel management consultancy services to blue chip organisations like Telstra, KPMG, several of the Australian Federal Government Departments and also to a range of small and medium sized corporations.

Monish Mody

Monish Mody

Monish is the founding director and owner of Hydon & Mody an accounting practice based in Melbourne, Australia. He is a chartered accountant with over 25 years of experience, who specialises in tax planning, superannuation, advising SME clients and is a trusted advisor to many high net worth individuals. Monish has a thorough understanding of his clients' needs in the everyday complexity of business issues and is able to advise the right strategy and approach to achieve optimum and best practice outcomes. He is on the Board of Directors of non-profit organisations, where the public expects the highest standards of ethical conduct and accountability.