Increase your sales and profits with easy-to-use advanced analytics (based on algorithms we developed specifically for the airline industry) to fine tune strategies and tactics with clear measurement and real time feedback.
Minimise your risk
Minimise your risk and exposure to missing airline targets using our Contract Manager module that gives you multiple performance metrics on complex airline targets and enables you to audit airline reported numbers.
Manage Data Complexity
Manage Data Complexity to provide you clear information on your complete air business in a visual and easy to use manner with no time spent on data processing or investment in IT resources.
What Airline Metrics Can Do For You?
Why Airline Metrics?
With airlines regarding the online domain as their own direct channel there has always been a bias by carriers against OTAs as they classify this as unnecessary competition against their own websites.
This is of course a generic statement and not all airlines do so, but it does have an impact while seeking and negotiating incentive contracts with carriers. Whist most airlines do setup agreements with OTAs there are also many who are averse to doing so especially if they have a big market share. So how do you go about this balancing act of growing airline sales and doing so profitably at the same time?
We all know how competitive the market is and sites like Skyscanner and other aggregators channel traffic to other OTAs or airline sites directly. How then can you ensure your site traffic is directed towards not just the most lucrative carriers but also the right ones on your top O&Ds?
Our OTA customers being usually the most tech savvy in the industry tend to use our solution to the greatest possible extent. They build advanced models and tools and are masters at extracting value from airlines where low or no margins are sighted. Or they are in complete control of airline negotiations and provide just the right amount of sales to various airlines to retain an advantage for future contract negotiations.
Airline Metrics provides you with advanced analytics on ticketed sales, forward revenue, RBD and cabin numbers, O&D breakdown, flight number analytics and every possible data point you can use to your advantage to maximise your profits and increase your sales.
To sum up what Airline Metrics does – we provide you a comprehensive Revenue Management solution to manage your airline sales and profits.